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Idea to Execution: How to Optimize, Automate, and Outsource Everything in Your Business, by Ari Meisel, Nick Sonnenberg
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When Ari Meisel and Nick Sonnenberg launched their high-end virtual assistant (VA) company, Less Doing™, they changed the culture of startups forever, effectively debunking the gospel that every new venture requires months of pre-planning and a hefty investment of capital. A business born from scribbled notes on a cocktail napkin during dinner was an up-and- running concern less than 24 hours later, ingeniously brought to life with the help of free, readily available digital tools and apps and no outlay of cash whatsoever. Meisel and Sonnenberg reveal how a scalable startup is done to perfection in this fascinating and informative chronicle of their first year in business together. An essential read for any budding entrepreneur, it follows the creative commercial process from inspiration to inception to success, detailing a bold new approach to 21st century business based on a fearless ingenuity and a willingness to rewrite the rules.
- Sales Rank: #20120 in eBooks
- Published on: 2016-09-18
- Released on: 2016-09-18
- Format: Kindle eBook
Most helpful customer reviews
6 of 7 people found the following review helpful.
Book is ok. The book title & tag line are misleading
By DCG
The book title & cover are pretty misleading. This book main focus of the book seems to be them promoting their virtual Assistant business. They go over how they built their business, month by month, but the business is only 1 year old. They refer to times as 'the early days', but the business really still is in its early days.
They discuss how to they use tools like Slack, Trello, and Chargify to 'Optimize, Automate, and Outsource' some parts of their business (and say that they coach clients to do the same thing), but don't go into a lot of specific detail on how other companies can do the same thing (they offer consulting services to tell you those details).
I guess at the current price of $2.99, it was worth that price (as it's interesting to read the process of their 1st year in business), but the book (especially the first 3rd or so of it) largely reads as a sales pamphlet for their business. If you're looking to learn 'How to optimize, automate, & outsource everything in your business' (as the book cover states), you'll likely want to look elsewhere. One of the authors, Ari Meisel, has another book that sounds like it's actually more about that than this book is.
2 of 2 people found the following review helpful.
Lots of words not a lot of takeaways
By Scott
Meh, I don't why but I was expecting a bit more than a 10,000 ft overview. It read like a long form sales letter. Some takeaways but there are better books on doing more with less.
2 of 2 people found the following review helpful.
I felt like I was reading a giant advertisement for the authors' ...
By Trenton
I felt like I was reading a giant advertisement for the authors' VA company. Not a lot of applicable information.
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