Senin, 30 Maret 2015

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The Tender Heart: Conquering Your Insecurity

The Tender Heart: Conquering Your Insecurity by Nowinski, Joseph [Touchstone,...

  • Sales Rank: #9842883 in Books
  • Binding: Paperback

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Rabu, 18 Maret 2015

[N560.Ebook] Ebook Paideia Program, by Mortimer J. Adler

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Paideia Program, by Mortimer J. Adler

Essays discuss seminars, tutoring, lectures, school structure, and the teaching of English, math, science, history, social studies, foreign languages, and art.

  • Sales Rank: #246347 in Books
  • Color: Cream
  • Published on: 1984-11-01
  • Released on: 1984-11-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .80" w x 6.50" l, .85 pounds
  • Binding: Paperback
  • 256 pages
Features
  • ISBN13: 9780020130406
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

About the Author
Dr. Mortimer J. Adler was Chairman of the Board of the Encyclopedia Britannica, Director of the Institute for Philosophical Research, Honorary Trustee of the Aspen Institute, and authored more than fifty books. He died in 2001.

Most helpful customer reviews

96 of 99 people found the following review helpful.
A balanced and ideal structure for learning
By A Customer
Mortimer Adler spells out an ideal balance of learning experiences which result in highly literate and competent students. The Paideia proposal is not a recipe for what content to teach but a structure for making sure the student is not trapped in a school with only one way of processing thought. Didactic, or direct, instruction should not take up more than a fifth of the time; at least a fifth should be spent in open-ended seminars that allow students to find personal meaning in conversation about significant topics; the rest of the time should be spent in coached projects which require a synthesis of knowledge and skills. Current jargon would identify these elements with authentic assessment, multiple intelligences, and self-efficacy. This is a best practice model that assumes 'what's best for the best is best for all' and asks all teachers to consider all students capable of reflective thought and creative problem-solving. The original reading list was heavily eurocentric but the current usage is not limited in any way except that readings must have depth and meaning. In its pure form, the Paideia Proposal respects teachers as professionals who design curriculum, so it is incompatible with formulaic philosophies that use teachers as technicians. The Paideia Center in North Carolina provides training; Terry Roberts has written a recent book on it. Any parent or educator serious about deep literacy would embrace the Paideia Proposal.

21 of 25 people found the following review helpful.
Education being stressed, which Creates Opportunities 4 all
By A Customer
Literature that encourages faculty and parents to stress the academic curriculum. Mortimer Adler who hails from New York talks about the kids of today learning the basics as well as to advancing to upper level work. He believes that everyone should go to the university and not just be directed toward a fast track program. He is not saying that fast track is wrong but that options should be provided for the student. A must have book that sheds light on a subject that for the most part has been blurred. If you are tired of books that repeat things over and over but which do not provide a true answer to the educational crisis that is going in America, then get this. In the end, freedom is the key to growth for the student,but the system to some extent wants your kid McDonaldized (in terms of education).

9 of 9 people found the following review helpful.
Insightful
By Paul K. Van Riper
I bought this because our granddaughter is being home-schooled and I wanted to understand what a complete educational syllabus might look like. The book was well worth the read.

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Sabtu, 14 Maret 2015

[Y200.Ebook] Download Segunda Oportunidad: Reinventa tus finanzas y tu vida (Spanish Edition), by Robert T. Kiyosaki

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Segunda Oportunidad: Reinventa tus finanzas y tu vida (Spanish Edition), by Robert T. Kiyosaki

Robert T. Kiyosaki, autor de Padre Rico, Padre Pobre, el libro #1 de finanzas personales y bestseller de The New York Times por más de seis años, te explica cómo aprender de las lecciones del pasado para conseguir un futuro promisorio.

Los problemas financieros globales que enfrentamos no pueden ser resueltos por las mismas mentes y personas que los crearon. Un cambio urgente es necesario, así como la capacidad de anticiparse a los cambios en el terreno laboral y el de las finanzas personales.

Con Segunda oportunidad, su aclamado autor, Robert T. Kiyosaki, te presenta una guía para entender cómo el pasado moldea tu futuro y cómo puedes utilizar las herramientas de la Era de la Información para regalarte un nuevo comienzo.

Segunda oportunidad está escrito para quienes son conscientes de que es tiempo de hacer las cosas de forma diferente. Con este libro aprenderás a tomar decisiones inteligentes acerca de tu dinero, así como los peligros y las oportunidades de la crisis financiera global.

  • Sales Rank: #178495 in eBooks
  • Published on: 2015-04-21
  • Released on: 2015-04-21
  • Format: Kindle eBook

Most helpful customer reviews

3 of 3 people found the following review helpful.
El mejor libro de finanzas personales
By Salvador (México)
Nos expone una alarmante situación que está ocurriendo en el mundo. Quizá los mismos líderes no sepan que existen fuerzas que los controlan a su antojo. Este libro realmente te abre los ojos ante el mundo del dinero.

2 of 2 people found the following review helpful.
Four Stars
By Amazon Customer
Bueno, pero repite mucho los contenidos!

0 of 0 people found the following review helpful.
Gran libro y enseñanza excepcional!
By Kindle Customer
A través de una excelente traducción en español y una entretenida y aleccionadora enseñanza, Robert nos educa y prepara para un futuro diferente si nos atrevemos a salir del confort, cambiar nuestros paradigmas sobre finanzas y nos adentramos en nuevos terrenos con la seguridad de aprender y crecer en términos de finanzas y de libertad de tiempo y dinero.
Para mí fue un verdadero shock aprender que el ahorro y vivir por debajo de mis medios NO son la solución a mi futuro financiero. Todavía me da miedo la deuda pero este libro me ha enseñado a explorar y aplicar el concepto de deuda mala y deuda buena, de manera tal que he empezado a construir mi riqueza a partir de desarrollar activos apalancados en la deuda y el escrutinio para aplicarla en las oportunidades. Sé que aprenderé cometiendo errores pero las enseñanzas de Robert serán invaluables para salir adelante.
No te pierdas este libro. Es genial.
Estamos diseñados para ser, en palabras de Buckminster Fuller recalcadas por Robert a lo largo de este libro, que en Los Arquitectos de nuestro futuro, NO sus víctimas.
Una última palabra a esta review: gracias a megustaleer de México por la excelente traducción! (-:

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Kamis, 12 Maret 2015

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Robota, by Doug Chiang, Orson Scott Card

A captivating tale of action, romance, and betrayal, Robota features breathtaking illustrations that add a cinematic scope to every page. Orson Scott Card, author of the award-winning bestseller Ender's Game, collaborated with artist Doug Chiang on the story and wrote the narrative for this visionary work. This edition includes additional, never-before-seen art that Chiang developed for a prospective Robota film. Plus, Gareth Edwards, the director of both Godzilla (2014) and the upcoming Rogue One: A Star Wars Story, provides a new Preface.
An elaborate study in world-building that traces a human's journey through a preindustrial civilization, Robota explores the relationship between nature and technology. The hero, Caps, awakens with amnesia in a fantastic world of dinosaurs and talking animals — a land of enchantment dominated by giant robots and their sadistic general, Kaantur-Set, who is bent on human genocide. With the help of Juomes, a yeti-like hunter-beast, Caps must battle the tyrannical robots and rediscover his true identity.

  • Sales Rank: #5117506 in Books
  • Published on: 2016-11-16
  • Released on: 2016-11-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.98" h x .71" w x 8.23" l, .50 pounds
  • Binding: Paperback
  • 224 pages

From Booklist
This is not an ordinary sf novel, nor a graphic novel, nor a conventional illustrated novel. Chiang, design director for the most recent Star Wars films, paints like a scion of N. C. Wyeth, Vincent Di Fate, Maxfield Parrish, and Arthur Rackham. Muscular heroes and monsters, dramatic angles and deep foci, glowing color, and wraithlike figures of malevolence are everywhere in his visual complements to a story that he invented and then asked Card, one of the best and most honored contemporary sf and fantasy authors, to write down. That story--of a world that alien robots, once allies of the planet's human natives, are striving to purge of all carbon-based life, only to be thwarted by a "reborn" human champion--resembles the Star Wars saga in being a myth of restoration, of getting an old dream (liberty and cooperation?) back on track. Also like Star Wars, it succeeds by being neat looking more than interesting. Ray Olson
Copyright © American Library Association. All rights reserved

About the Author

Doug Chiang served as the concept artist for Lucasfilm on Star Wars: The Force Awakens and the subsequent films in the franchise. Chiang was the design director for the earlier Star Wars movies The Phantom Menace and Attack of the Clones and also contributed to the Industrial Light and Magic films Terminator 2 and Forrest Gump.
Orson Scott Card is the author of the Hugo and Nebula award-winning books Ender's Game and Speaker for the Dead, in addition to all of the books in the Enderverse series. His other science-fiction stories include The Tales of Alvin Maker.
Gareth Edwards is a director, screenwriter, cinematographer, production designer, and visual effects artist. He is best known for directing the 2014 version of Godzilla and the upcoming film Rogue One: A Star Wars Story.

Most helpful customer reviews

6 of 27 people found the following review helpful.
what's the fuss?
By chris romano
I don't know what the fuss is about. This book is a story with pictures, with more prose than imagery. The artwork is okay, but it's nothing spectacular. I was mistaken in thinking this book would be filled with exciting robot designs...it's not. The designs aren't particularly inspired, stylized, or dynamic. I would go so far as to label them "dated", but not in some kind of interesting retro sense.
I'd give the imagery a B+. However, there's not enough of it either, which adds to my disappointment. It's too bad this expensive hardcover wasn't more of a softcover graphic novel. More pictures would have made it more satisfying.
I realize I'm being somewhat unfair. I didn't bother reading it. I'm not going to. I don't care enough and find the overall presentation a bit dull. And the retail price, I think, is absurd for what you get.

0 of 0 people found the following review helpful.
So much promise, so little result.
By Sean Martin
While the illustrations are individually quite lovely, after a while they start to betray some sloppiness on the part of the artist. But the real horror here is Card's laughable text, which seems at best a first draft tossed off after a long weekend. It is the sort of writing that makes one wonder what a *real* author could have done, as this is quite plainly little more than a wannabe film scenario.

To call this disappointing is an understatement.

15 of 16 people found the following review helpful.
Robota
By Mary Berry
Incredible and thought provoking.

Robota is a very refreshing take on some common sci-fi themes. At first, I thought I had already read this story - after all how many different variations can you do on a killer robot theme? But I was pleasantly surprised. This is a love story, albeit a strange love story, and a tale of revenge.

Chiang's beautiful paintings perfectly compliment the text. These paintings remind me of Hiyao Miyazaki's work and really elevates the book far beyond a mere graphic novel.
The story, crafted by Chiang and written by Card, flows off the pages. Each page left me wanting more. The story starts out rather conventionally with a hero without memory trying to recover his past, but from there the plot takes some interesting turns. The introduction of bizarre 'smart' dinosaurs about mid-way into the book was especially tantalizing. And the really neat part about Robota is that the robots are not dumb carbon copied machines but robots with distinct personalities. How cool. In fact, most of the characters are atypical and well portrayed. The tortured past of the hunter warrior named Juomes, is very sad and even the villain Kaantur is sympathetic - that's a testament to Card's writing skills that he can redeem a vile character like Kaantur.
To the casual reader these characters may at first seem like cookie cutter types but the story uncovers hidden motives and dark secrets that make them interesting and real. Be forewarned though that there is a lot of information in this book so a second read may be necessary (and well worth it). The only fault, if it can even be considered one, is that this book should have been twice as long!
This is an exceptional book - pure eye candy for the mind and thought provoking for readers who want more depth in what they read. Check it out!

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Senin, 09 Maret 2015

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Masked Men, by Maddison Dean

Cambole, a movie director, witnesses the explosion of his studio just as he heads in for work. In order to find out who has caused this disaster, Cambole must work with the Cia, become a double agent, and push himself to the limit. His life takes a turn he has never seen coming.

  • Sales Rank: #6506971 in Books
  • Published on: 2015-10-28
  • Released on: 2015-10-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .23" w x 6.00" l, .32 pounds
  • Binding: Paperback
  • 92 pages

About the Author
She is the youngest of three children from Livonia, Michigan. She completed her first book while only in the eighth grade, all while achieving high academic marks and playing school sports. Her greatest passion, however, is writing. She hopes you will enjoy her book.

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1 of 1 people found the following review helpful.
Looking forward to reading more from this new, young author
By V. Mitchell
The author brings to life imagery of lower Michigan in her intriguing tale and I look forward to reading more from her soon.

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Minggu, 08 Maret 2015

[X815.Ebook] Download PDF parler le grec ancien comme une langue vivante, by Christophe Rico

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For those who would like to teach and learn Ancient Greek in a "living" way, this is the work for you. YOu don't need to know French to use it....it is a beginner's primer of Classical Greek, with grammar, texts, and the usual lists of inflections, etc. Comes with an interesting audio CD.

  • Sales Rank: #6233768 in Books
  • Original language: French
  • Dimensions: 6.50" h x .63" w x 9.65" l,
  • Binding: Paperback

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First published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

  • Sales Rank: #4950229 in Books
  • Published on: 2015-06-25
  • Released on: 2015-06-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .57" w x 5.50" l, .0 pounds
  • Binding: Paperback
  • 252 pages

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Don't Be

Through humor and real-life stories, Don't Be "That Guy" in Network Marketing will show you the 21 common mistakes that end up labeling people as "That Guy". Adam and Michelle share simple and tangible etiquette training to help you perform as a true professional, giving you increased results. Taking a pre-emptive strike and equipping you and your team with this book will:

  • Accelerate Success: Increase results through effective action steps in every chapter.
  • Alleviate Rejection: Avoid unnecessary rejection that comes from being "That Guy".
  • Elevate The Profession: Dramatically increase your level of professionalism, while improving the image of network marketing.

  • Sales Rank: #438332 in Books
  • Published on: 2015
  • Binding: Paperback
  • 156 pages

Review
"The title of Adam and Michelle's book grabbed my attention . . . I had to read it. We all have met 'That Guy"! They vividly describe those people we try to avoid and hope that we never become! Great read with many great lessons!"
Jordan Adler
Network Marketing Multi-Millionaire
Author of the Amazon Best Seller, Beach Money


"Don't Be "That Guy" in Network Marketing is beautifully written and dead solid perfect advice that is badly needed by our profession. Your stuff is solid gold."Richard Bliss Brooke
Super MLM Man
Author of The Four Year Career


"This book is not the typical MLM self help book where it's just motivating stories. It's packed with wisdom and important fundamental MLM principles to help you sponsor and create duplication in your business.
Simon Chan
Founder of MLM NATION


"I wish I had Don't Be "That Guy" in Network Marketing for my team and myself when I first started out in the profession. This book will shorten the learning curve and it will lessen rejection, which in my opinion, is the number one reason people quit network marketing."
Esther Spina
Network Marketing Multi-Millionaire
Author of The Ambitious Woman and The Everything Guide to Network Marketing

From the Author
Hello and thank you for stopping by. We are excited to share with you the journey of writing this book. This is our first book, and it pretty much happened on accident. Well, maybe I should say that it was a "divine appointment" instead (that sounds much better and gives credit where credit is due).

Adam and I were looking to create a short 20-page eBook showcasing the common mistakes that we made throughout our journey in network marketing. As we began to brainstorm and put our memories down on paper, a flood of ideas and past faux pas literally began to overwhelm our notebooks.

Every night, when we would take our daughter out for an evening stroll, we would remember more and more. As we laid our heads down on our pillows, both of us would write our sections for each chapter in the notes section of our iPhones. The brightness of our screens would glow in our faces amidst the darkenss of the room, as we would pour our hearts into the creation of this book. In a matter of 2 months, we ended up with a 158-page book. We were amazed.

We were amazed for a couple reasons. First, we wrote the entire book in the notes sections of our iPhones. Wow, that just proves you don't need anything fancy to write a book, just a great idea that you are extremely passionate about. So, if you have a book inside you, and you haven't started on it yet, we hope that encourages you.

Second, we made so many mistakes throughout our network marketing career, and we still became successful! We were still able to create a lifestyle of freedom that we are so thankful for. If you only get one thing from reading this book, it's that you can fail over and over again, and still reach your dreams.

After this book was finished we printed about 1000 pre-launch copies. The feedback we were getting was tremendous, and it solidified the purpose of this book: to help people accelerate success, alleviate rejection and elevate the profession of network marketing.

The focus of our training platform was also birthed from this book (even though we started writing it for the training platform, I guess its a chicken and egg situation). That's why we consider this book a "divine appointment". All our past mistakes and moments of hurtful rejection are all serving a greater purpose that is beyond our own journey.

Our passion is to teach those, who have their hopes and dreams riding on a network marketing business, avoid the mistakes that we made so often. These are the very mistakes that caused us unnecessary rejection. These mistakes caused others to label us "That Guy". When people experience this type of rejection, many retreat from the fight for their dreams. We would have quit as well, but we had nowhere else to go.

You may relate to our journey. You may be new to network marketing, and you want to have success in your business without putting your reputation or relationships on the line. We have great news for you, it is definitely possible, and we will teach you exactly how you can build your business by honoring people.

Perhaps you're a leader, and you are tired of hopeful newbies doing the disappearing act on you, because the fear of rejection overwhelms them and keeps them from building their businesses.

We believe this book will help your team tremendously, because it fills "The Gap." You see, there is a gap in network marketing training. When someone new joins the business, you will provide him or her your company's proven system, and also assign personal development. Both of those are the "how to's". It's the hidden, "what not to do's" that trip up our new people.

This book will bridge the gap, so your team members will stay in business long enough for the magic of personal development to happen.

We thank you for taking an interest in elevating this wonderful profession of network marketing. Together, we can make "That Guy" a character of the past.

Cheers To Your Freedom,

Michelle on behalf of
Adam and Michelle Carey

From the Back Cover
Through humor and real-life stories, Don't Be "That Guy" in Network Marketing will show you the 21 common mistakes that end up labeling people as "That Guy". Adam and Michelle share simple and tangible etiquette training to help you perform as a true professional, giving you increased results. Taking a pre-emptive strike and equipping you and your team with this book will:

· Accelerate Success: Increase results through effective action steps in every chapter.

· Alleviate Rejection: Avoid unnecessary rejection that comes from being "That Guy".

· Elevate The Profession: Dramatically increase your level of professionalism, while improving the image of network marketing.


"The title of Adam and Michelle's book grabbed my attention . . . I had to read it. We all have met 'That Guy"! They vividly describe those people we try to avoid and hope that we never become! Great read with many great lessons!"

Jordan Adler
Network Marketing Multi-Millionaire
Author of the Amazon Best Seller, Beach Money


"I wish I had Don't Be "That Guy" in Network Marketing for my team and myself when I first started out in the profession. This book will shorten the learning curve and it will lessen rejection, which in my opinion, is the number one reason people quit network marketing."

Esther Spina
Network Marketing Multi-Millionaire
and Author of The Ambitious Woman and The Everything Guide to Network Marketing


"This book is not the typical MLM self help book where it's just motivating stories. It's packed with wisdom and important fundamental MLM principles to help you sponsor and create duplication in your business. DON'T BE "THAT GUY" IN NETWORK MARKETING combines entertaining real life stories with important action steps at the end of each chapter that you can immediately apply and grow your business."

Simon Chan
Founder of MLM NATION


Bio:

Adam and Michelle Carey began their career in network marketing in their early twenties. Within 2 years, network marketing enabled them to quit their full-time jobs, and now they are both stay at home parents.They are the recipients of the Ronnie Kirkland Perseverance Award, The Pure Energy Award, #1 California Recruiter, and have earned a 5 Star Trip with the top producers of their company. They were also interviewed by Dr. John C.Maxwell on The Law of Sacrifice.

Most helpful customer reviews

1 of 1 people found the following review helpful.
"Helped me to believe too"
By Michael R. Chavez
The book was the second book I purchased as an E-Book when I started in Network Marketing after "Your First Year in Network Marketing" by Mark Yarnell. Unfortunately I never got around to reading it until much later in my newfound profession. Reading this book was like a walk down memory lane. I have been guilty of at least 11 of the 21 Guys/Gals described in this book. Actually, probably more. I truly enjoyed the exercises at the end of each chapter that help drive action and confidence. My biggest take away was that is okay to be human and make mistakes and most importantly that we can learn from them. I am always amazed by the stories offered by top professionals in the industry like Adam and Michelle simply because they validate that ordinary people can and do succeed in this business just like in any other. By learning from their mistakes, persevering and believing in themselves, their products and their services. Thanks Michelle and Adam for bringing this book to life and helping me to believe too.

3 of 3 people found the following review helpful.
Easy read.
By Shannon Simecek
Fantastic book! It's such an easy read. Adam and Michelle's use of humor makes the points easy to remember and recall. I highly recommend!

0 of 0 people found the following review helpful.
You need to read this boot about MLM about etiquette
By Amazon Customer
What can I say...awesome book. I wish I had this when I first started in MLM. I did it all wrong now I know why. Adam and Michelle use examples that are real life mistakes that I am sure we all made (and hope newer entrepreneurs will not make). This should be one of the first books you read on you path to personal development connected to MLM. It is quick and easy to read. I have the kindle version; should have purchased the actual book to dog ear and add notes. Love it!!!

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Minggu, 01 Maret 2015

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Business Communication Today, by Courtland L. Bovee, John V. Thill, Barbara E. Schatzman

For one-semester/term courses in Business Communication and Business Writing in departments of Business, English, and Communications. This best-selling text brings all the pieces of business communication together to give students a realistic understanding of the fundamental concepts of business communication. The text powerfully demonstrates how to communicate effectively through real-world company examples and real-life business situations. With practical, realistic assignments, students learn the concepts behind effective communication while developing and refining their skills to compete more successfully in today's job market.

  • Sales Rank: #999453 in Books
  • Brand: Brand: Prentice Hall
  • Published on: 2002-06-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.50" h x 1.30" w x 8.40" l,
  • Binding: Hardcover
  • 606 pages
Features
  • Used Book in Good Condition

From the Back Cover

Learn to Write Business Messages Quickly and Easily with the Three-Step Process

You will learn to write business messages quickly, easily, and effectively with the exclusive Bovee/Thill/Schatzman three-step process: planning, writing, and completing business messages.

When you use a process, you move toward a particular result, and this text's three-step process helps you get better results than you would get with any other business communication textbook.

Students and instructors alike will appreciate how this practical, three-step strategy provides a solid foundation for solving communication problems and creating well-crafted business messages.

The three-step process is fully integrated throughout the book. It is introduced and explained in detail in chapters 4-6, just before the specific types of business messages are discussed. Then the three-step process is applied to short messages (letters, memos, and e-mail) in chapters 7-9, to reports and proposals in chapters 12-14, to speeches and oral presentations in chapters 15-16, and to employment messages in chapters 17-18.

  • Planning
    • Analyze
      Study your purpose, lay out your writing schedule, and then profile your audience.
    • Analyze
      Study your purpose, lay out your writing schedule, and then profile your audience.
    • Analyze
      Study your purpose, lay out your writing schedule, and then profile your audience.
  • Writing
    • Organize
      Define your main ideas, limit the scope, group your points, and choose the direct or indirect approach.
    • Compose
      Control your style through level of formality and conversational tone. Choose your words carefully so that you can create effective sentences and paragraphs.
  • Completing
    • Revise
      Evaluate content and review readability, editing, and rewriting for clarity and conciseness.
    • Produce
      Use effective design elements and suitable delivery methods.
    • Proofread
      Review for errors in layout, spelling, and mechanics.

    This text provides dozens of superb examples of the finished product, including documents from such well-known companies as Krispy Kreme Doughnuts, Ace Hardware, Target, Office Depot, Petsmart, and Carnival Cruise Lines, to name just a few. Many documents are accompanied by a graphic describing how the three-step process is applied, and all include annotations in the margins that discuss precisely how to apply the principles presented in the text.

    Helping students master both process and product—that's just one of the reasons that Business Communication Today is the most successful business communication textbook published in the past 50 years.

    Excerpt. © Reprinted by permission. All rights reserved.

    With its vivid insights into real-world communication situations and lively, conversational writing style, this text holds the interest of students and teachers alike. In the 17 years since the first edition was published, millions of students have learned about business communication from Business Communication Today. In 2000 the text was awarded the prestigious Award for Excellence by the Text and Academic Authors Association.

    We welcome our new co-author, Barbara Schatzman, to the seventh edition of this text. With over 20 years of managerial and consulting experience and outstanding academic credentials, Barbara brings new insights and real-world perspectives to this text that will help keep it at the forefront of its field.

    This seventh edition of Business Communication Today is the centerpiece of a comprehensive teaching and learning package. The text covers all the basic principles and goals as recommended by the Association of Collegiate Business Schools and Programs and the American Assembly of Collegiate Schools of Business (AACSB), the International Association for Management Education. Moreover, it fully integrates issues critical to successful business communication. Take this opportunity to explore the new edition of Business Communication Today, Seventh Edition.

    New CONTENTS, New FEATURES IN THIS EDITION

    Part 1: Understanding the Foundations of Business Communication
    Chapter 1: Achieving Success Through Effective Business Communication
    Chapter 2: Communicating in Teams and Mastering Listening and Nonverbal Communication Skills
    Chapter 3: Communicating Interculturally

    Part 2: Applying the Three-Step Writing Process
    Chapter 4: Planning Business Messages
    Chapter 5: Writing Business Messages
    Chapter 6: Completing Business Messages
    Component Chapter A: Writing for the Web

    Part 3: Writing Letters, Memos, E-Mail, and Other Brief Messages
    Chapter 7: Writing Routine, Good-News, and Goodwill Messages
    Chapter 8: Writing Bad-News Messages
    Chapter 9: Writing Persuasive Messages

    Part 4: Finding and Communicating Information
    Chapter 10: Finding, Evaluating, and Processing Information
    Chapter 11: Communicating Information Through Charts information and Other Visuals
    Component Chapter B: Communicating Through the Internet technology and Other Technologies

    Part 5: Planning, Writing, and Completing Reports and Proposals
    Chapter 12: Planning Business Reports and Proposals
    Chapter 13: Writing Business Reports and Proposals
    Chapter 14: Completing Formal Business Reports and Proposals

    Part 6: Designing and Delivering Oral Presentations
    Chapter 15: Planning, Writing, and Completing Oral Presentations
    Chapter 16: Enhancing Your Oral Presentations with Electronic Slides and Overhead Transparencies

    Part 7: Writing Employment Messages and Interviewing for Jobs
    Chapter 17: Writing Resumes and Application Letters
    Chapter 18: Interviewing for Employment and Following Up

    Appendix I. Format and Layout of Business Documents
    Appendix II. Documentation of Report Sources
    Appendix III. Fundamentals of Grammar and Usage
    Appendix IV. Tips for Effective E-Mail
    Appendix V: Correction Symbols

    EMPHASIS ON TEAMS

    Communicating effectively through teamwork is covered extensively in Chapter 2. Throughout the text, teamwork exercises are included in the "Communication Challenges" feature at the conclusion of each chapter and in the "Practice Your Knowledge" section in the end-of-chapter exercises. Topics include characteristics of effective teams, collaborative writing, cultural diversity in teams, group dynamics, groupthink, role playing, group decision making, use of technology to enhance decisions made in groups, conflict resolution in groups, and group interviewing.

    GREATER EMPHASIS ON PROCESS AND PRODUCT

    We reorganized the text material into a series of three easy-to-follow steps to offer students a practical strategy to solve communication problems. The three-step process includes:

    • planning business messages
    • writing business messages
    • completing business messages

    The process is thoroughly integrated and applied throughout the text.

    INTEGRATED APPROACH TO TECHNOLOGY

    Business Communication Today reinforces the importance of using technology effectively in business communication throughout the text.

  • Full-chapter coverage. See the annotated Contents in this preface for more details.
  • In-text discussion. The text includes extensive coverage of e-mail, voice mail, faxes, communication software, the Internet, chat, instant messaging, multimedia, and more.
  • "Keeping Pace with Technology" boxes. Special boxes highlight how to use technology in business communication to achieve a competitive advantage.
  • Focus on e-business. Chapter vignettes, In-Depth Critiques, photos, and letter-, memo-, and report-writing and e-mail cases feature communication challenges students are likely to encounter in the world of e-business.
  • Internet resources.
    • Internet exercises tied to the book. Students become acquainted with the wealth of business communication information on the web by visiting the text's "Best of the Web" websites and by completing the "Exploring the Best of the Web" end-of-chapter Internet exercises.
    • Grammar diagnostic tests. Students can reinforce their grammar and language skills by taking four online diagnostic tests offered at this text's website, www.prenhall.com/bovee. The tests cover a variety of topics, including spelling, verbs, adjectives, adverbs, pronouns, capitalization, punctuation, word choice, sentence structure, clarity, style, proofreading, and more. Once a test is submitted, it's automatically scored, the correct answers are provided, and students can improve areas where they are weak.
    • "My Companion Website." This powerful website offers chapter-specific current events articles called "In the News," Internet exercises, and an interactive study guide. The study guide includes multiple-choice, true/false, and essay questions. For faculty, downloadable supplements are included.
  • Online course resources. The 60 Keys to Mastering Effective Business Communication is a first-of-its-kind instructional tool, available as an online course on the web or on a CD-ROM. We personally introduce each chapter with a video presentation. Students learn about three key concepts and practice applying them with interactive exercises. HALLMARK FEATURES UPDATED FOR THIS EDITION COMMUNICATION CLOSE-UPS

    Each chapter begins with an instructive "Communication Close-Up" featuring a communication expert who, in his or her own words, applies the chapter's concepts to common business situations. That expert reappears from time to time throughout the chapter to dramatize the connection between the chapter's contents and life on the job.

    COMMUNICATION CHALLENGES

    Projects called "Communication Challenges" conclude each chapter and are related to the situations described in the Communication CloseUps. Each chapter has one individual challenge and one team challenge. These challenges are exclusive to Business Communication Today, providing a dimension of reality unmatched by any other textbook in the field.

    All internal company information was gathered through personal interviews with our business associates, friends, and contacts, and it gives Business Communication Today the real-world applications for which students are so eager.

    COMMUNICATION ACROSS CULTURES

    Tested techniques help students communicate successfully in the global arena and in the culturally diverse business world at home. Some examples include

    • Communicating with a Global Audience on the Web
    • Actions Speak Louder Than Words All Around the World
    • Test Your Intercultural Knowledge
    FOCUSING ON ETHICS

    By examining critical ethical issues that face business communicators in today's workplace, students gain insight into how to identify areas of ethical vulnerability, how to steer clear of ethical perils, and when to seek ethical advice. The wide range of topics include

    • Should Employers Use E-Mail to Deliver Negative Employment Messages?
    • Spin Cycle: Deciphering Corporate Doublespeak
    • Resume Deception: Risky or Fatal?
    SHARPENING YOUR CAREER SKILLS

    Practical pointers and confidence-building guidelines help students improve their writing and speaking skills. This feature helps students strengthen their career skills by exploring such topics as

    • Ordinary or Extraordinary? Using the Web to Produce Better PowerPoint Presentations
    • Beating Writer's Block: Nine Ideas to Get Words Flowing
    • Interview Strategies: Answering the 16 Toughest Questions
    KEEPING PACE WITH TECHNOLOGY

    Specific techniques offer students guidance for using technological applications to improve business communication. Some examples include

    • Beware of the Mischievous Webmaster
    • Caution: E-Mail Can Bite
    • Netting a Job on the Web
    SCANS — Secretary's Commission on Achieving Necessary Skills

    Like no other business communication text, this edition emphasizes the skills and competencies necessary for students to make the transition from school to the workplace. As described in the SCANS report from the Department of Labor, it is essential that students meet national standards of academic and occupational skill. To help accomplish the SCANS goal, this text offers a wide variety of interactive pedagogy (much of which is grounded in real-world situations).

    CHECKLISTS

    To help students organize their thinking when they begin a communication project, make decisions as they write, and check their own work, we've included checklists throughout the book. In the seventh edition, we've streamlined these checklists to increase their usefulness. These checklists are reminders, not "recipes." They provide useful guidelines for writing, without limiting creativity.

    IN-DEPTH CRITIQUES

    You will find a variety of up-to-date sample documents, many collected by us in our consulting work, that focus on real companies. All In-Depth Critiques are introduced in the text (identifying the particular business situation being illustrated) and are accompanied by focused comments that point to specific sections to help students see precisely how to apply the principles being discussed. Many samples are also accompanied by a three-step-writing-process graphic that gives students important insights into planning, writing, and completing the specific document shown. Additional documents are displayed within the text, many including poor and improved examples, to illustrate common errors and effective techniques for correcting them.

    DOCUMENTS FOR ANALYSIS

    This textbook provides a wide selection of documents that students can critique and revise. Documents include letters, memos, e-mail messages, a letter of application, and a resume. Hands-on experience in analyzing and improving sample documents will help students revise their own business messages.

    EXERCISES

    With the dozens of new exercises and cases (almost all companies featured are real), we have placed an even greater emphasis in this edition on providing practical assignments like those that students will most often face at work. Many of them are memo-writing and e-mail tasks. New in the seventh edition, each exercise is labeled as to its type, such as "Team," "Ethical Choices," "Self-Assessment," or "Internet."

    CASES

    The cases are yet another tool for demonstrating the role of communication in the real business world. Examples include:

    • Got It Covered? Letter from American Express about SUV rentals
    • Betting the Company: Letter from Boeing replying to questions about new aircraft plans
    • Boomerang Back to Us: E-Mail from EDS to clot-corn deserters
    • More Layoffs: Memo to Motorola employees
    • No Choking Matter: Persuasive letter from the Consumer Product Safety Commission about fast-food giveaways

    Both the exercises and cases deal with all types and sizes of organizations, both domestic and international. Each chapter also includes exercises and cases that require access to the World Wide Web, giving students practice with this fast-growing communication technology.

    LEARNING OBJECTIVES

    Chapter-opening learning objectives are clearly stated to signal important concepts that students are expected to master. In addition, the numbered objectives reappear in the text margins, close to the relevant material. Finally, the end-of chapter "Summary of Learning Objectives" reinforces basic concepts by capsulizing chapter highlights for students.

    END-OF-CHAPTER QUESTIONS

    The end-of-chapter questions are divided into two types.

    • Test Your Knowledge (review questions)
    • Apply Your Knowledge (application questions)

    The end-of-chapter questions are designed to get students thinking about the concepts introduced in each chapter. The questions may also prompt students to stretch their learning beyond the chapter content. Not only will students find the questions useful in studying for examinations, but the instructor may also draw on them to promote classroom discussion of issues that have no easy answers

    MARGIN NOTES

    To reinforce learning, the book's margins contain short summary statements that highlight key points in the text. These notes are no substitute for reading the chapters, but they can help students quickly get the gist of a section, review a chapter, and locate areas of greatest concern.

    REAL-WORLD ISSUES

    The boundaries of business communication are always expanding. So in addition to covering all the traditional subjects, Business Communication Today, Seventh Edition, provides material to help students manage these important current issues in business communication:

    • Ethics. Taking an ethical position in the face of pressures and temptations requires more than courage-it requires strong communication skills.
    • Communication Barriers. The shift toward a service economy means that more and more careers will depend on interpersonal skills, making it vital for people to overcome communication barriers.
    • Cultural Diversity. The changing nature of the domestic workforce requires strong communication skills to relate to workers of various ages, genders, socioeconomic status, ethnic backgrounds, and so on. Also, strong skills are needed to communicate effectively with people from other countries.
    • Communication Technology. More and more face-to-face interactions are giving way to interactions with and through computers. And this trend will continue. To survive in today's business world, students must master high-tech communication skills.
    • Law. The increasing tendency of people to sue makes it important to understand the legal implications of written and oral communication.
    • Employment Search. More and more people are making radical mid-career job changes, whether by choice or because their companies are downsizing and flattening hierarchies. These people need to master new communication skills to compete in today's job market.
    • Communication Versatility. Small businesses create most of the new jobs and employ more people than large corporations do. Because these businesses are unable to support communication specialists for specific jobs, people working for them need to be versatile in their communication skills.
    An Unparaelled Supplements Package OFFERING A FULLY INTEGRATED TEACHING SYSTEM INSTRUCTOR'S RESOURCE MANUAL

    This comprehensive supplement is an instructor's tool kit. Among its many teaching aids, this manual provides a section about collaborative writing, suggested solutions to exercises, suggested solutions and fully formatted letters for every case in the letter-writing chapters, and a grammar pretest and posttest. This comprehensive manual contains a set of completely integrated support materials. It is designed to assist instructors in quickly finding and assembling the resources available for each chapter of the text and includes the following new material:

    • Course planning guide
    • Collaborative writing guide
    • Diagnostic tests of English skills
    • Changes to the new edition
    • Chapter outline
    • Lecture notes
    • Answers to all end-of-chapter questions and assignments
    • Solutions to all cases and exercises
    TEST ITEM FILE

    The Test Item File contains approximately 1,500 questions, all of which have been carefully reviewed to provide a fair, structured program of evaluation. The questions for each chapter consist of a comprehensive set of multiple-choice, true/false, and fill-in questions. The Test Item File reinforces students' understanding of key terms and concepts and requires them to apply their critical-thinking and analytical skills.

    PRENTICE HALLS COMPUTERIZED TEST MANAGER WINDOWS VERSION

    This user-friendly software allows you to generate error-free tests quickly and easily by previewing questions individually on the screen and then selecting them randomly by query or by number. The Computerized Test Manager allows you to generate random tests with the extensive bank of questions. You can also edit the questions/answers and even add some of your own. You can create an exam, administer it traditionally or online, and analyze your success with the simple click of the mouse. The newest version of our Computerized Test Manager, ESATEST 2000, has been improved to provide users with a vast array of new options.

    TELEPHONE TEST PREPARATION

    For those instructors who prefer not to use the Computerized Test Manager, Prentice Hall provides a special 800 call-in service. All you need to do is call the 800 Testing Help Desk to have a customized test created. The test can then be delivered by e-mail, U.S. mail, or overnight carrier.

    COLOR ACETATE TRANSPARENCY PROGRAMS

    A set of 150+ large-type transparency acetates is available to instructors on request. These visuals help bring concepts alive in the classroom and provide a starting point for discussing communication techniques. All transparencies are keyed to the Instructor's Resource Manual. Many contrast poor and improved solutions to featured cases from the textbook.

    POWERPOINT PRESENTATION

    An exciting, high-quality PowerPoint package created by Myles Hassell, University of New Orleans, is the best in the field. It comes in two versions:

  • Instructor version: an enhanced PowerPoint package for instructors to use for class, with colorful text-specific electronic slides that highlight and reinforce important concepts in the text. Free to adopters, these PowerPoint slides are available on CD or can be downloaded from the instructor's resource section of the "My Companion Website" at www.prenhall.com/bovee.
  • Student version: a special PowerPoint version for students to use for review purposes, or which can be conveniently printed three to a page for in-class note taking. These slides can be accessed in the student's resource section of this text's website.
  • STUDY GUIDE

    A Study Guide for Business Communication Today by William Peirce, Prince Georges Community College, is designed to increase your students' comprehension of the concepts presented in this text. The guide provides chapter-by-chapter explanations and exercises designed to reinforce comprehension of key terms and concepts and to promote concept-application skills.

    ONLINE COURSE RESOURCES

    The "60 Keys to Mastering Effective Business Communication," available as an online course on the Web or on a CD, presents three key concepts in each chapter in an enhanced, interactive lecture outline. Depth is added to the outline with a video introduction by the authors and with interactive elements and exercises to reinforce learning. Each lesson is concluded with a chapter summary writing assignment to strengthen students' understanding.

    VIDEO SERIES AND VIDEO GUIDE

    In early 2003, a series of thematically driven business communication videos will be launched. The first installment of four will include "Challenge of Using Technology to Communicate Effectively," "Challenge of Working Effectively in Teams," "Challenge of Committing to Ethical Communication," and "Challenge of Choosing a Career and the Job Search."

    BUSINESS COMMUNICATION UPDATE NEWSLETTER FOR FACULTY

    Delivered exclusively by e-mail every month, this newsletter provides interesting materials that can be used in class and offers a wealth of practical ideas about teaching methods. To receive a complimentary subscription, send an e-mail to bovee@leadingtexts.com. In the subject line, type "BCU Subscription Request." In the message area, please list your name and institutional affiliation. You can also subscribe at the authors' website at www.leadingtexts.com.

    AUTHORS' E-MAIL HOTLINE FOR FACULTY

    Integrity, excellence, and responsiveness are our hallmarks. That means providing you with textbooks that are academically sound, creative, timely, and sensitive to instructor and student needs. As an adopter of Business Communication Today, you are invited to use our E-Mail Hotline: boveegleadingtexts.com. You can also access the hotline at www.leadingtexts.com. We want to be sure you're completely satisfied, so if you ever have a question or concern related to the text or its supplements, please contact us. We'll get back to you as quickly as possible.

    INTRODUCING "MY COMPANION WEBSITE" FOR BUSINESS COMMUNICATION TODAY, SEVENTH EDITION

    "My Companion Website" is your personal tool for the free online resources for this book, located at www.prenhall.com/bovee.

    The website features one-click access to all of the resources created by an award-winning team of educators. Here is a preview of its exciting features.

    FOR THE STUDENT
    • "My Companion Website" pages. Unite all of your texts with this personal access page.
    • Notes. Add personal notes to website resources for personal reminders and references.
    • Study guide. Test your knowledge with the interactive study guide that offers a wide variety of self-assessment questions for every chapter. Results from the automatically graded questions provide immediate feedback that can serve as practice or be e-mailed to the instructor for extra credit.
    • Student resources. Access the websites featured in this text by using the hotlinks provided and updated by the authors of this text, review chapter content by viewing the student version of the PowerPoint slides, see videos, or use the special materials developed for this course.
    • Internet resources. New Internet exercises, in addition to those offered in the text, have been created by the website team of professors and are continually being added to the website. These exercises are designed to promote students' critical thinking skills as they use the Internet to explore current issues.
    • Research area. Save time finding the most valuable and relevant material available on the web. The research area provides a resource library that includes links to tutorials, virtual libraries, Internet resources, and more. Each link is annotated to expedite your research.
    • Talk to the Tutor. Take advantage of the virtual office hours that allow you to post questions from any supported discipline and receive responses from the dedicated website faculty team.
    • Writing Resources Center. Use the writing center's links to directories, thesauruses, writing tutors, style and grammar guides, and additional tools.
    • Career Resource Center. Get career information, view sample resumes, even apply for jobs online.
    • Business Headlines. Check out links to articles in today's business news.
    • Search. Search all websites' resources for relevant articles and exercises.
    FOR THE INSTRUCTOR
    • Online faculty support. In this password-protected area, get the most current and advanced support materials that are available, including downloadable supplements, such as the instructor's manual, PowerPoints, articles, links, and suggested answers to current events activities offered on the website.
    • Syllabus manager. Follow the easy steps for creating and revising a syllabus, with direct links to companion websites and other online content. Changes you make to your syllabus are immediately available to your students at their next login.
    • Messages. Send messages to individual students or to all students linked to a course.
    • Faculty resources. Take advantage of the teaching tips, techniques, academic papers, and sample syllabuses contributed by professors throughout the world.
    • What's New. Get one-click access to all newly posted website resources.
    • Talk to the Team. Participate in a moderated faulty chat room.
    OFFERING BUSINESS COMMUCATION TODAY, SEVENTH EDITION, AS AN ONLINE COURSE

    Now you have the freedom to personalize your own online course materials. Prentice Hall Business Publishing provides the content and support you need to create and manage your own online course materials with WebCT, Blackboard, and CourseCompass.

    WEBCT www.prenhall.com/webct

    Gold Level Support, available exclusively to adopters of Prentice Hall courses, is awarded free of charge on adoption and provides you with priority assistance, training discounts, and dedicated technical support from WebCT.

    BLACKBOARD www.prenhall.com/blackboard

    Take your courses to new heights in student interaction and learning. Prentice Hall's class-tested online course content is now available with Blackboard's products and easy-to-use interface.

    COURSECOMPASS www.coursecompass.com

    CourseCompass™ is a dynamic, interactive course management tool powered by Blackboard. This exciting product allows you to teach with market-leading Pearson Education content in an easy-to-use customizable format.

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